Friday, 28 October 2011
Thank Crunchie its Friday...
Cadbury is, in my mind, a national institution (even though its now owned by Kraft foods - another British industry bites the dust) and we all grew up on the stuff. My parent's, their parents' and my children have all sampled the delights that Cadbury has to offer. Remember "a finger of Fudge is just enough to give your kids a treat" that and the Milky Way bar "the sweet you can eat between meals without ruining your appetite" was the slogan. They weren't dished out that frequently and they certainly were a treat.
We are told that Belgium chocolate is far superior in terms of cocoa content, is better blah blah blah and technically I'm sure it is, however, we still can't get enough of our 'inferior' chocolate.
I used to love Wispa's which had a resurgence following a public campaign to get it back into the shops. As a sophisticated adult, these days my bar of choice would be a Twirl - a flake without the mess - pure genius.
Another bar I used to eat and again I didn't like it that much (bit of a theme here - eating stuff irrespective of whether or not I like it!) was Cadbury's Caramel and it was only because I absolutely loved the advert (see above). My nan used to take us to the local shops for a magazine, a ride on the horse outside the shop and a bar of chocolate and this is what a choose purely based on the advert - how's that for marketing!
Having said all of this ,I am more of a savoury girl, so am not missing chocolate on my 1970's diet - good job really wouldn't you say?